At this point, you don’t even need to go into the actual festival to have a Coachella experience. (Though, who would want to miss this year’s lineup?) For years now, brands have been popping up in the desert whenever the festival rolls into town to “activate” — i.e. throw branded parties (many of which feature live performances of their own) and invite any and every celebrity rolling into town. From the now-infamous Revolve Festival to the star-studded Neon Carnival to brand-sponsored “houses,” there are lot of opportunities to spot your favorites donning their best festival fashion.
At the first weekend of Coachella 2023, Kendall Jenner brought 818 Tequila to Revolve’s big fête in low-rise St. Agni jeans, while Ariana Madix lived her best life at the Celsius “Oasis” in a multi-color crop top and denim cutoffs; Kathryn Newton and Irina Shayk pre-gamed the festival at an H&M brunch, while Teyana Taylor and Camila Cabello kept the party going after Blackpink’s headlining performance at the Neon Carnival.
Ryan Destiny at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Saweetie at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve