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And the cult of celebrity goes beyond Balenciaga’s runway too. They’ve had the likes of Justin Bieber, Cardi B, and Kim Kardashian star in their campaigns, and have even taken the latter to the Met Gala. Balenciaga’s approach to harnessing star power is different from the more traditional methods of other houses that tap famous faces to become ambassadors. Instead, the Demna effect is more meta; a comment on the cult of celebrity itself. The celebrity doesn’t make Balenciaga, but rather the opposite—the brand molds celebrities into their universe. Bieber might be dressed in Balenciaga’s artful yet non-descript baggy, everyday clothes, while Kardashian can arrive at the Met Gala in a custom head-to-toe black catsuit that covers her instantly recognizable body, metamorphosing one of the most recognizable faces in the world into a Balenciaga-clad tabula rasa.
It’s not the first time that Demna has dipped its toe into the celeb-verse for his runway shows. Back for spring 2022, Balenciaga created a red carpet-meets-step-and-repeat runway where among models and familiar faces for the brand, celebrities like rapper Offset and actor Isabelle Huppert posed for the paparazzi cameras and ended up in the Balenciaga lookbook. (This was also the same show in which Demna streamed his own version of an all-American The Simpsons episode, featuring his killer looks touching down in Springfield and housewife Marge even being transformed into the belle of the Balenciaga ball.)
As for today? Balenciaga dressing all these celebrities up for their runway show is another moment for the brand to prove that they are truly the ones calling the shots. We’re seeing Demna flex his muscles both in terms of design and in terms of sheer celebrity clout—Balenciaga really is that sought-after. Who else can have the brilliantly bizarre combination of reality TV’s most haute villain Quinn, an Oscar-winning actor like Kidman, and modeling royalty like Campbell in their show, while maintaining a sense of breezy effortlessness? It seems that being inducted into the Balenciaga club is the ultimate marker of cool in our current era of fashion, whether you’re a celeb or not–and that’s priceless.
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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